Vendor Finance Schemes – Benefits To Your Sales Team – Quick Guide
Overcomes Price Objections
Make a deal happen where a customer doesn’t have sufficient cashflow or feels it is too expensive. Ask the customer what they CAN afford per month; you can then tailor a monthly package cost for them using a finance calculator supplied by your broker, perhaps by spreading it over a longer term.
Gives Many Alternative Closing Methods
Many companies are now leading with some form of monthly finance packages. By not offering leasing you are putting yourself at a disadvantage to your competition and risk losing the business to them far more easily.
Eliminates Discounts
Outright purchase usually commands easier discounts for customers to achieve. It is far more difficult to get a discount off a monthly or daily figure, hence helping you maintain your margins as a sales person.
Shortens The Decision Making Process
Very often a monthly figure can be agreed lower down the management chain, meaning documents can be signed off more often at point of sale, instead of going up through the ranks.
Your Invoices Are Settled Much Quicker via Leasing
Unlike a standard credit account where you will need to give at least 30 days – leasing lets you receive payment for your invoice shortly after delivery & installation of the equipment to the customer. Helping your businesses cashflow improve as well and your sales people meet their targets.
Easier To Upgrade
Attack your competitions customer base, tell them you can upgrade their equipment now. A lease package allows you to build in existing lease settlements from other suppliers letting the customer get rid of their old equipment today and replace it with new equipment immediately, instead of waiting for their existing lease to finish. Now you finally have an answer to all those customers telling you to ‘call back in 3 months time’ when their current lease finishes.
Allows The Customer To Obtain The Equipment Required As Opposed To What Can Be Afforded
Businesses can budget better when they know exactly what something costs per month. A good leasing scheme allows you as the dealer to sell them the solution they require for their business rather than compromising and only buying a small amount of equipment because that’s all they can currently afford to outlay from their cashflow as a lump sum.
Protection Of Your Customer Base
Selling via a leasing scheme gives you complete retention of your future customer base. No customer can simply leave an Agreement – first they must make contact with the broker they wrote the finance deal through. At this point the broker can find out why they are looking to end their relationship and put you back in front of them to upsell and keep them as your customer. If you sell equipment to them outright, you have no control over them in the future, and the customer doesn’t need to contact you should they choose to change suppliers, giving you zero opportunity to rescue the relationship.